A new website and local SEO for Liana's Beauty Company
A new website that made it easier for local clients to find the business, and experience it before they arrived
Liana's Beauty Company offers a luxurious, tactile experience, but the old website wasn't capturing that. It needed to do more than list services - it needed to give potential clients a sense of what it would actually feel like to be there.
At the same time, the business needed to be easier to find in local search, so we needed to bring the website, copy and SEO together.
What we did
We rebuilt the website from the ground up, starting with the messaging and copy.
Because Liana's service is all about the experience, we wanted the copy to make that experience tangible. Rather than simply describing treatments, we wrote in a way that lets potential clients imagine themselves in the room - the atmosphere, the feeling, and the experience they're going to have.
The aim was to make someone reading the website think, I want to be there, while also giving them the information they need to take the next step and book.
Alongside the website, we carried out a local SEO audit and reworked Liana's Google Business Profile, making sure the business was properly positioned for the searches that mattered.
The result
The new website gave Liana's Beauty Company an online presence that better reflected the quality and experience of the business, while the local SEO work helped it become much more visible in Google search.
The business began ranking first for some of its core services, and Liana started getting new clients within two weeks of the new website going live.
The result was a website that didn't just tell potential clients what Liana does - it gave them a reason to want to experience it.