A new brand and website for The Business Edit
A new brand and website for a business that had grown into something new.
The Business Edit is run by Jen, a business strategist who works with female business owners feeling overwhelmed or at a point of growth, helping them get clarity, take back control, and move forward with confidence.
When Jen came to us, her business was operating under a different name. The work had evolved, her positioning had sharpened, and it was time for the brand to catch up. A new name, a new identity, and a proper home online.
What we did
We started with the brand. A new logo, colour palette, and visual identity that reflected the business Jen had built - considered, clear, and instantly recognisable to the women she works with.
From there, we built a Squarespace website to match. For the first time, Jen had somewhere to point people - a professional online presence that communicated exactly what she does, who it's for, and why it works.
The result
The Business Edit now has a brand and website that reflects who Jen is and what she offers. Where there was nothing before, there's now a clear, confident online presence - one that does the work of introducing her business before she's even in the room.
“Working with Clare at Refreshed has been such a positive experience from start to finish. I didn’t just need a new website, branding and logo - I needed something that genuinely reflected me, my work, and how I think. Clare really took the time to understand that. She didn’t rush the process or jump straight into design - she listened, asked the right questions, sent me options and created space to properly explore what I wanted this next version of my business to feel like. What she’s created feels completely aligned. The website is clean, calm and easy to navigate, and the branding feels like a true reflection of how I want to show up. Clare made what could have felt like an overwhelming process feel straightforward and considered, and I always felt in safe hands. I’m so pleased with the end result and would absolutely recommend Refreshed to anyone looking for thoughtful, high-quality design that actually feels like them.”
— Jen Markou, The Business Edit